Tuesday, May 17, 2022

Brands Will Lose Value In The Near Future

Coca-Cola, Fanta, and Sprite left the Russian market after the invasion of Ukraine. Russian drink producer Ochakovo announced that the global soda brands will be replaced with new drinks such as Cool-Cola, Fancy, and Street. Ramesh Chauhan, founder, and chairman of Parle Group and the original cola king of India created the Thums Up, along with Limca, Maaza, and Gold Spot, and still recalls the attempts by Coke to kill the iconic brand to promote its own. These brands were created to fill the vacuum following Coke’s exit from the Indian market in 1977.


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Brands Will Lose Value In The Near Future

Coca-Cola, Fanta, and Sprite left the Russian market after the invasion of Ukraine. Russian drink producer Ochakovo announced that the globa...